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a value-driven company

“He that has a why to live, can live with almost any how!”  unknown

The power of that statement for our personal lives is clear.  It also applies to BASIC's corporate life. We practice our business by following a clear purpose and supporting values.  We list them here.  But for these to be real, they must define our behavior, decision making and the quality of our interaction with you. 

BASIC’s Mission Statement:

Driving S-P-I-R-I-T for our colleagues, customers & community!

BASIC’s Vision Statement:

S-P-I-R-I-T  means:

Service is our commitment to putting the customer first by:

• Listening to understand needs
• Acting to meet needs
• Following up to honor commitments
• Exceeding expectations

Professionalism is our practice of:

• Continuous staff improvement through training
• Demonstrating excellence, quality and credibility in all communication
• Exceeding expectations in all contacts

Integrity is our commitment to:

• Do what we say we will do
• Remain loyal in all our relationships
• Operate ethically, honestly and with confidentiality

Respect is our responsibility to:

• Value others and to embrace diversity
• Be courteous and considerate

Innovation is our commitment to:

• People powering ideas
• Creativity and technology
• Better solutions, tools and resources

Teamwork is our approach to:

• Communication and cooperation
• Common goals and standards
• Fun through working together

This is a tall order!  Our daily commitment to express these in concrete ways gives meaning to our relationships while elevating the ultimate pleasure we take in serving our colleagues, our customers and our community.

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